Sunday, March 27, 2011

Book Review: The Go-Giver by Bob Burg and John David Mann

Some books offer powerful ideas wrapped in the context of a simple story. The Richest Man in Babylon offers financial basics. The Goal teaches the theory of constraints. Now The Go-Giver  teaches what it calls the five laws of Stratospheric Success.

Subtitled "a little story about a powerful business idea" the book offers five related ieas, each given its turn as the story progresses over a week. In the story, the maiun character (Joe) is exposed to each idea in turn from a series of mentors. The story is not compelling: the ideas it illuminates are.  The ideas are summarized here.

It's worth mentioning that though the subtitle talks about a business idea, the idea itself applies just as well to interpersonal connections outside business. This is good because my measure of success isn't limited to work alone.

The message of giving and receiving bears a famuily resemblance to any example which tells you to sow the seeds first and reap the rewards later. Another part encourages you to give value to as many people as possible ala Harv Eker's Secrets of the Millionaire Mind. Burg's own message from other books, that people buy from those they klnow, trust and like, is also present. The ideas are tied ttogether well and the connected web site provides more information on implementation.

The Go-Giver is written in the form of an epic hero's journey, but happily it's nowhere near that long. The entire book can be read at one sitting.If you prefer, you can take one chapter at a time and act on the lessons as the story suggests. Either way, this book is strongly recommended for your to-read shelf.

1 comment:

  1. Jay, thank you so much for your kind post about John David Mann's and my book. Honored that you enjoyed it, and appreciate your thoughts and comments.